“Death” of SEO in 2016 and Other Possible Online Trends in the Days Ahead

SEO has been a very important part in the lives of those who own websites and online businesses for the past few years.Getting visibility and traffic are things that have always been the focus of these individuals. difference-between-black-hat-and-white-hat-seo11The creation and use of SEO tactics, both good and bad, have been the highlight of the buzz in the online world all these times. However, it is becoming clear now that many of these tactics that were proven to be effective in granting visibility, rankings, traffic, and ROI for online entities are fading out.

In efforts to clean the internet of spammers and those who use BHSEO (black hat search engine optimization), search engines never failed to show how involved they are. The Big G or Google has been one of the most active entities on the internet when it comes to this matter. Its algorithm updates which include the Panda, Penguin, and Hummingbird are well-known among webmasters or website owners.

The days when keyword stuffing, link farms, cloaking, and other BHSEO tactics work fine are now gone. The sad thing is that even those SEO tactics that are in the ethical category are now slowly losing effectiveness. Many website owners are calling the current years as the era that signals the “death” of SEO. This would really appear to be the case if an individual will look at it on a general perspective.

At the present times, those who are establishing new business websites and those who look forward to keep existing ones should work much harder on SEO. 2016 definitely presents a bigger challenge for people who want to benefit from the use of search engine optimization services and tactics. The online world is still a profitable place to conduct business in. However, those who choose to get involved in it must totally cast away the old tactics and focus on what is new based from fresh standards of the industry.

black-hat-seo-white-hat

SEO is not really dead. It has just taken a newer and better form. It means that the internet is now a fair and level ground for competition. Those who wish to excel in gaining better search engine rankings, traffic rates, income generation, and other related things must work really hard. The use of WHSEO (white hat search engine optimization) is the only way to get in good terms with search engines.

With the implementation of Google Hummingbird, one could expect to see web based sites that are more information-oriented and rich in content relevant to actual needs of people. Keyword-based searches could no longer yield useful data since there are cloaked search features. The “incognito” mode of Google on its browser is just an example. If search engines rank blogs and video streaming sites better this year, one should not wonder anymore. It just means that individuals could expect a cleaner and more useful internet these days.
What possible trends can webmasters expect this year?
According to many SEO experts, the following should make be the possible SEO trends for the rest of 2016:

• Content marketing will take a new turn: Search engines are now examining which sites are worth supporting through awarding of high ranks. They do this by making sure that such sites are actual sources of regularly updated and relevant information. The presence of authority sites that support these information sources is supposed to help in reputation building.

• Social media marketing tactics will be more user-directed: It means that the use of ads posted on social media sites are designed to really catch the attention of specific groups of people. Owners of websites and online businesses must take the initiative to use sponsored social media feeds, stories, and ads.

• Google+ presence building will be a major concern for webmasters: There are indicators that search engines are using this as one of the strongest points of giving advantageous SEO rankings. There aren’t clear guidelines as to how search engines use +1’s in determining and awarding ranks though.

The things mentioned are just some of the trends that will most likely make news for this year. While the “death” of SEO is being mentioned by many industry entities, it is clear that it will not happen at this point in time.

SEO Services Traps and How to Avoid Them

Consider two firms that both pitch their search engine optimization services. The first one costs about thousand dollars per month while the other is just hundreds. Then, temptation will come to mind saying that there’s no harm in trying out the more affordable SEO services. Yes, you can save a significant amount of money, but what if it doesn’t work? Does this mean shifting to the second one?

What makes the cheaper services on SEO to be considered as a trap? It’s its high chance of ineffectiveness. SEO agencies promising to provide a full-serviced SEO for a website in exchange of below $500 a month could be either:

•Inexperienced

•Misinforming people about their achievements

•Scammers or

•Just offering super deals

Super deals may be the lesser evil among the four but don’t consider it as much as possible unless it is provided by a member of the family or an office buddy.

seoSo what’s the truth here? One thing’s for sure, effective results of SEO services don’t require a magic formula. Furthermore, automating the process doesn’t require any tool. The results of effective SEO may just take for quite a while to happen like a couple of hours to weeks depending on certain factors.

Given that affordable services for SEO may not be legitimate, what are the other reasons that should make you ignore them? Read this article and learn to see those things especially the kind of work they offer.

1.Contract services should be signed on a longer term period.

Businesses must know that it’s not necessary to agree on a 1 year contract for this matter especially if the service will not take about a year to finish. This agreement will just take advantage of the payment like still paying for the remaining months left.

2.It slows down the work over time.

It may be good to see that SEO companies are performing very well on their services for the first 3 months. However, there will come a time when they will slow down their work in small fractions or even worse, may stop all their services together.  Typically, the type of work that they offer binds with long-term contracts. It is their strategy that businesses will only suspect something’s wrong after a couple of months.

3.There are fake rankings.

Certain SEO companies provide high keyword rankings that don’t bring additional business value. They will submit reports stating that a business is ranked #1 for that particular keyword. However, if deeper observations will be done by that business, it will notice that no one is searching for that reported keyword.

4.Some companies don’t provide any search engine optimization services at all.

There are a few cases wherein businesses pay for affordable SEO services without receiving even a single service from those companies at all. A good example is when a company offers web designing as its primary service and SEO is just an additional. Once a business also signs up for that SEO, the company will not do anything about the service at all. SEO experts on their company don’t even exist at all.

These fly-by-night SEO firms don’t just let a business lose money from getting their services, they are also capable of making a business suffer from opportunity losses. Agreeing to tap affordable SEO services in six months without getting something in return is definitely going on a losing effort because that same period could also be used to build effective campaigns for SEO purposes.

Generally, there also expensive SEO companies that do this. However, the only difference is that, affordable SEO firms are more likely to provide non-existing and inefficient services than the expensive ones.

To make sure one’s business will not be ripped off because of these unethical SEO companies, consider these tips in order to avoid them:

1.Check for references. It pays to check an SEO company’s background first. Doing research is the first step to avoid being a victim.

2.Ask for questions. If they can respond accurately and clear with confidence, they are really sure about the services they can offer.

3.Choose from more than one company. Don’t settle for just one or two SEO companies as prospects. This way, a business will be on its way to making the right choices on what’s best to pick.

4.Seek advice from a third party consultant. It may be an SEO expert who is willing to give free advice on what’s the best SEO firm to pick but never let them decide with the process of bidding, which is the responsibility of the business itself.

Author Bio:
SEOExplode SEO company is one stop solution for SEO services such as traditional SEO, risk free SEO, Internet marketing consulting and Reputation management services.

3 Elements That Your Blog Should Have For Maximum SEO

seoWhen you’re looking at blogging, it can take over your entire life. You can become obsessed with content, posting and doing a lot of different elements to gain market share. If you do things correctly, you could gain a lot of traffic, so much that you will flood any projects you have online with relative ease. If you want to gain market share and you want to be the #1 site online for your niche, then you will want to remember to follow a few simple rules. Often times, people forget about these little elements, because they aren’t the biggest influencers of seo. But just because you may not be getting a great deal of optimization from your work, doesn’t mean that you should forget about it. You want all the help you can get when ranking with optimization, and the following elements should be part of your blog.

Author Biography (Complete)

Who’s writing your blog? Whether you’re using a ghost writer or you’re doing all the work yourself, make sure that you fill out this section completely. Do not skip on this, and make sure that you upload an image too. You’ll find that this simple Meta data update will factor into your listings on the web. When people search for information related to your topic, they’ll get a lot of listings, but they will most likely click on one that has your bio and information along side the quick Meta blurb that is posted overall. Gaining the trust of the end user on the web is very difficult and should not be overlooked. It’s easy to avoid this and try another tactic, so make sure that you consider this in chasing the right elements overall.

Outbound Links

One thing that you should consider, is the outbound links that you use and the use of the “no follow” tag. There are times when “no follow” should be in place, especially for affiliate links. However, if you’re citing a source or you’re creating content that uses images or anything else from another website, then link to them without the tag. You want the search engines to follow your links so that they see you’re not a spammer. As a result, make sure that you do not flood your site, and you choose only sites that will give you a bit of leverage. For instance, if you’re going to link to a new post, find the best source that is known, like The New York Times or The Wall Street Journal. These are heavy hitting websites that are not linked to by spammers most often. You’ll improve your rank and your seo as well.

Images, Videos, Graphics, Bold, Italics, Quotes

The above listing is simply a list of things that you need to have in your blog. A post should not be just a large body of text. If you just put text in line, and you do not break it up with headers, images, and more, then you will not get the most out of your content.If you want content design flow you will absolutely want to engage your audience with as much information as you can, that is not academic. Too often people focus on the repetition of keywords or other elements, but those are just pieces of the bigger picture. You need something bigger, better, and that means diversity.

seoYou could spend a lot of your time working on optimization, and you can spend a lot of money on advertising, but in the end, you want to look at creating market share with the use of several elements. Your blog should have the above, and that’s just the beginning, because as you grow larger, you will need other pieces to come in and help you gain a bigger audience